Grit [grit ] n. 1. Firmness of character; indomitable spirit; pluck.
They have a reputation for grit and common sense.

Cathy Downey from Grit Communciations immediate understanding of business objectives, strategic approach and product, her enthusiastic, on-message communications rollout, her deep understanding…

What makes working with Cathy so great is that she delivers tremendous results in a quick, professional and sustainable manner  Kim Blanchette
Vice President, Public Affairs, Alberta Energy Regulator and National Vice President, Canadian Public Relations Society